A pattern library for high-conversion pages.
Reusable landing-page patterns — heroes, testimonials, pricing, CTAs — that compose into something honest. Built to survive copy-pasting into client work without falling apart.
Read Case Study→Production planning for OEM campaigns.
Production planning, asset routing, and reporting for high-volume automotive content. Tight integration with global creative ops. Built once, runs across markets.
Read Case Study→A landing experience celebrating freedom.
Single-page narrative landing page. Editorial type, sequenced motion, no framework overhead. Made to feel like a printed broadsheet that breathes.
Read Case Study→Travel-booking product, live in market.
Live commercial product. Search, itineraries, payments. Built with the trade-offs that real customers — not portfolios — expose.
Read Case Study→Strangler-fig migration vehicle.
Pulled Smart Tagging out of Luma. Updates queue into Redis, picked up by a single Boston Leader instance that throttles writes into MySQL. Established a reusable pattern for any agent that needs to scale.
Read Case Study→Studio site for a creative agency.
Studio identity rendered in motion. Showcase grid that earns attention through restraint — heavy when it needs to be, quiet when it doesn't.
Read Case Study→Membership platform for a UK community.
Real members, real auth, real data. Roles, gated content, and a working admin surface. Sized for a community, not a demo.
Read Case Study→Playground for React hooks.
A practical lab for sharing hook patterns — useThrottle, useIdle, useResource — with real demos. Built to teach a single concept per page, then get out of the way.
Read Case Study→Digital asset platform at enterprise scale.
Multi-tenant DAM serving hundreds of brands. Strict architectural principles: no state in Luma, file ops to Morpheus, integrations via signposting. The platform team's outcomes are its consumers' outcomes.
Read Case Study→Guess the place. Open-source GeoGuessr.
An open, community-driven take on the location-guessing genre. Streetscape rendering, scoring rounds, multiplayer-ready architecture. Treated like a real platform — not a weekend hack.
Read Case Study→Currently scoping a Lead Principal role focused on platform durability, ADR culture, and turning principles into enforceable build-time gates.
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